Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design—as the company’s website is often the first impression prospective buyers will get of the business and its offerings.
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.
Social media is actually even bigger than that, though. As Tim Hughes has written, ” Social media is a common thread across the whole of the enterprise and it’s time to treat it strategically.”
It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.
Given the importance and impact of social media for B2C and B2B firms alike, it’s vital that companies: [Read more…]