Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. What’s the next new tactic, channel or trend we need to have on our radar?
Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Wearables? The Internet of Things? Micropersonalization?
It’s not just a matter of being distracted by shiny new things. It really is important to watch trends and understand the business impact of new technologies (case in point: Blockbuster).