LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Unfortunately, their interface is anything but intuitive, and it’s easy to make small mistakes that can cost big money. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn.
As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing; there is no close #2 (though Twitter may yet hold on). The platform has more than 900 million users worldwide. Nearly 200 million are in the U.S. alone (including company accounts), and of those, 137 million log in daily.
It offers B2B marketers targeting capabilities unmatched by other platforms, including region, industry (more than 550 categories), job title, seniority, and company size (revenue or employee ranges), as well as matched lists and retargeting (more about these options below).