Contributed post.
Brands often focus on the message they think they are sending, but customers experience something entirely different. Blind spots form when internal teams become accustomed to their own processes, language, and visuals. Over time, these assumptions create gaps between brand intention and brand perception.
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Identifying those gaps is essential for companies that want a competitive presence in the market.
Inconsistent Messaging Across Touchpoints
One of the most common blind spots is inconsistency. A company may present a polished message on its website yet rely on outdated materials in sales conversations. Social media channels might use a different tone from email campaigns.