Guest post by Tara Dwyer.
A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences.
To build a lasting digital product brand, start with understanding how to create an effective brand strategy. The foundation of your success begins with defining your product and the problem you’re solving for people. Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time.
Here are 11 different ways you can build a digital product brand that lasts.