Guest post by Gary Sweeney.
The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.
In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.
But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online.
And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.