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How to Boost Your ROI During a Content Drought

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Guest post by Nahla Davies.

Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. No business has escaped feeling the economic impact in some form.

How to improve content marketing ROI

Image credit: Carl Heyerdahl on Unsplash

Business owners and marketers have had to quickly and repeatedly adapt their strategies, redefine how they do branding, and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing.

Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI.
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Five Simple Business Changes That Can Make a Big Difference

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Contributed post.

Needless to say, 2020 has been challenging. The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. In the U.S. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely.

Simple business changes to improve operationsUndoubtedly, your business has had to make changes to stay afloat. But, those changes shouldn’t all stop just because the economy is starting to “re-open.”

Instead, this is the perfect time to make positive upgrades that will not only keep your company going but allow you to grow through this year and beyond.

Fortunately, you don’t have to blow your budget in order to make a big difference in how your business operates. With that in mind, here are five simple upgrades you can put into place now to move your business through the rest of the year.
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B2B Buying Trends for 2021: Latest Research

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2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. But now that companies have adjusted their processes and plans, what does the outlook for 2021 look like? How have plans changed since the third quarter? Two recent research reports provide useful insights.

2021 B2B buying trends summaryFindings from Spiceworks Ziff Davis and Google generally indicate buyers have a cautious optimism about the year ahead, though the pandemic has clearly impacted both the level and type of technology investments businesses are planning for 2021.

Here are six of the most important findings about buying trends and plans for B2B marketers.
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How COVID-19 is Impacting B2B Technology Purchasing [Research]

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Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers.

How COVID-19 has impacted IT spending plans in 2020The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. For example:

  • In 2018, only 13% of employees worked remotely most of the time.
  • In 2019, “69% of businesses had video conferencing tools such as Zoom and WebEx, but only half used them frequently.”
  • At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year.
  • Since the pandemic hit, 25% of businesses say they will spend less than planned on technology this year, and another 14% are unsure of how budgets will be affected.

The virus caught most enterprises off guard. [Read more…]

Why SEO Is Even More Important For SMEs During Coronavirus

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Guest post by Gary Sweeney.

The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk.

Why SEO is even more vital for small business in COVID timesIn normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online.

And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

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