Guest post by Payman Taei.
To be successful in any business, it’s vital that your sales and marketing teams work together effectively. While that probably sounds obvious, like professional figure skating, it’s much harder than it looks.
Far too often, organizations create structures that keep information trapped in functional silos. This prevents data (and the insights contained within that data) from freely flowing across your enterprise—meaning that the people who actually need access to that information to do their jobs simply don’t have it.
Your marketing ideas, for example, should always be informed by what is going on in sales, and vice versa. Together, your marketing and sales teams possess the knowledge to paint a complete picture of who you’re targeting and how to best get the right message in front of the right person at the right time.