Contributed post.
Conversion rates are the ultimate measure of business website success. Healthy conversion rates mean higher revenue and sales. Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted.
Solid conversion rates are vital for a successful online business or B2B website. The one factor that arguably impacts conversion rates more than anything else is user experience (UX).
What is UX Design?
88% of online shoppers say they won’t return to a site after having a bad experience. It’s estimated that as many as 70% of online businesses fail simply because they didn’t conduct the necessary testing and work to boost their UX design.