Guest post by Denise Denton.
B2B marketing efforts can often take weeks or months and require marketers to connect with multiple stakeholders. While a digital campaign can effectively target multiple businesses in a short amount of time, marketers can incorporate direct mail to amplify their efforts. Direct mail can continue the conversation and further build brand awareness.
Significant Impact When Direct Mail is Combined with a Digital Campaign
A U.S. Postal Service (USPS) white paper evaluating the impact of direct mail in marketing reported the following statistics:
- 40% conversion rates when digital and direct mail are combined
- 68% of marketing respondents said combining digital and direct mail increased website visits
- 60% of marketing respondents said combining digital and direct mail increased ROI