Guest post by Lane Harbin.
Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions.
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below.
Keeping up with new technology
While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. According to recent research, more than half of marketers now spend the majority of their budgets on digital channels, and 70% plan to increase that share over the next two years.
Marketing today has become so advanced that artificial intelligence (AI) is already being used by many companies to improve their campaigns.