Guest post by Brooklin Nash.
Marketing and sales are more connected (or at least, they should be aligned) than ever. How are you closing the gap between the two?
Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too.
The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act.
What Is Linkedin Sales Navigator?
LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly. Even though it’s geared toward salespeople, it has tools perfect for marketing.