Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing.
According to the Twitter for Business blog, 91% percent of B2B marketers are doing content marketing. “However, teams are lean, indicating that many companies are still in the early stages of content marketing. 53% of respondents have small or one-person content teams serving their entire organizations.”
Consequently, just 36% say their organizations are “very committed” to content marketing, and the majority (53%) of content marketers rate their content marketing as only “moderately successful.”
Developing and executing a documented content marketing strategy is one critical success factor, as noted below. There are several useful methods for creating a strategy, including thinking like a reporter or using the ACKTT content strategy framework.
Whatever approach or model you use, here are five essential elements to consider in developing your content marketing strategy based on two dozen findings from recent research.