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How to Maximize ROI with Email Marketing for B2B

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Guest post by Eduard Klein.

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness.

How to maximize ROI with email marketing for B2B

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You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies.

This post delves into ways to make sure your email campaigns bring the best results. Here are eight strategies to optimize your email marketing efforts and maximize your ROI.
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

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Guest post by Nina Petrov.

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time.

Effective B2B ecommerce marketing tactics

Image credit: Unseen Studio on Unsplash

Check out these six practical tips and strategies you can incorporate in your business strategy today. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing.

This list includes tactics from SEO optimization to social media accounts, and more, that can realistically produce a return on your budget and efforts.
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Five Ways to Reduce Your Customer Churn Rate

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Guest post by Alex Ratynski.

Given that it can cost five times more to attract a new customer than to retain an existing one, almost every business can improve profitability by keeping its customer churn rate (the percentage of people who stop doing business with you, for one reason or another) low.

Five ways to reduce customer churnHere are five expert tips for keeping your customer churn rate as low as possible, so you can build a loyal fan base of people who keep coming back to you for more.

Ask your customers for feedback (and act on it)

The first step to reducing your customer churn rate is to find out why people don’t come back to your business. The easiest and most effective way to learn about this is by speaking directly to your customers.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

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Social media marketing is sometimes viewed as Facebook—and then there’s the other guys.

But like detectives Gamble and Hoitz, the “other guys” of social networks may be more effective even if less flashy. (The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.)

stats about Instagram Twitter LinkedIn the other guys of social media

Image credit: The Oracle of Film

As noted in a previous post here on social networking statistics, Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. And the image-focused social network has done a better job than even Facebook of continuing to attract millennial and Gen Z users.

LinkedIn now boasts 500 million users, with half active daily. It’s the best site for reaching professionals: 44% of users earn more than $75,000 per year. Though only about 13% of millennials are members currently, that figure is growing as more enter the post-college workforce and advance in their careers.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

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Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing.

According to the Twitter for Business blog, 91% percent of B2B marketers are doing content marketing. “However, teams are lean, indicating that many companies are still in the early stages of content marketing. 53% of respondents have small or one-person content teams serving their entire organizations.”

Content marketing strategy 2018

Image credit: People Creations

Consequently, just 36% say their organizations are “very committed” to content marketing, and the majority (53%) of content marketers rate their content marketing as only “moderately successful.”

Developing and executing a documented content marketing strategy is one critical success factor, as noted below. There are several useful methods for creating a strategy, including thinking like a reporter or using the ACKTT content strategy framework.

Whatever approach or model you use, here are five essential elements to consider in developing your content marketing strategy based on two dozen findings from recent research.
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