When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing.
G2Planet today provides enterprise event management software platforms for three types of needs:
- very large single-event management (such as multi-day customer conferences with thousands of attendees);
- multi-event management (for enterprises that participate in dozens to hundreds of corporate and industry events each year); and
- automotive event management (for automakers managing a busy schedule of car shows, ride-and-drives, and experiential events).
But the early days were a white-knuckle ride for founder Mark Granovsky and his team. May of 2000 was among the most challenging times ever to launch an event management software company.