Guest post by Kelsey Stage.
Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful.
According to recent research, 80% of marketers believe events are critical to their company’s success, and two-thirds of B2B marketers say live events are their most effective marketing channel.
Of course, life events are a significant investment of your time and money, which means you need to strategically choose the right events in order to optimize your returns.
With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand. Here are six tips to find your perfect matches.