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Finding the Right Fit: Six Tips for Trade Show Evaluations

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Guest post by Kelsey Stage.

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful.

How to choose the best trade shows to exhibit

Photo by SDRandCo at Morguefile.com

According to recent research, 80% of marketers believe events are critical to their company’s success, and two-thirds of B2B marketers say live events are their most effective marketing channel.

Of course, life events are a significant investment of your time and money, which means you need to strategically choose the right events in order to optimize your returns.

With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand. Here are six tips to find your perfect matches.
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Trade Show Takeaways: 12 Lessons from Past Successes and Failures

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Guest post by Kelsey Stage.

Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event.

Trade show lessons oneSuccess: Make a Great First Impression

That old aphorism “you get one chance to make a good impression” contains a lot of truth. As we all know, it only takes a few seconds for people to form a first impression. Even more daunting is the fact that first impressions tend to linger. Once made, these initial judgements can be difficult to correct.

The same can be said for your brand. A positive first impression can go a long way toward building stronger relationships with your clients. Make sure that you consider every small detail to ensure that your brand is putting its best food forward.
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