Guest post by Kelsey Stage.

Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event.

Success: Make a Great First Impression

That old aphorism “you get one chance to make a good impression” contains a lot of truth. As we all know, it only takes a few seconds for people to form a first impression. Even more daunting is the fact that first impressions tend to linger. Once made, these initial judgements can be difficult to correct.

The same can be said for your brand. A positive first impression can go a long way toward building stronger relationships with your clients. Make sure that you consider every small detail to ensure that your brand is putting its best food forward.
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