Guest post by Ronita Mohan.
A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team.
But what’s the ideal process for creating this document? And what are the best practices for developing a plan that accurately conveys your goals to prospects?
Here’s an eight-step guide for creating a marketing communication plan that will align your internal agency marketing team and help you attract more clients.
[Read more…]