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The B2B Marketing Blog

Six B2B Website Design Best Practices that are Important to Know

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Guest post by Ian Loew.

Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles.

Best practices for B2B website design

Image credit: Ben Kolde on Unsplash

They also need to address the needs and concerns of multiple members of a buying team, rather than appealing to an individual. Tactics that work for B2C won’t necessarily work for B2B sites because of these differences.

Your site will almost certainly be one of many websites your prospects will visit as they look for a product or service that offers the most value. Your website should stand out from your competition by showing site visitors that your business is competent, reliable, helpful, knowledgeable, and current. Here are six B2B website design best practices that are important to know about.
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A B2B Marketer’s Guide to Launching a New Product

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Guest post by Eleanor Hecks.

For any business, launching new products is vital for long-term success. But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition.

Tips for launching a new B2B productThe best way to overcome these obstacles (and any others you may encounter) is to put together a solid launch plan or a checklist that can help you achieve a successful launch. Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch.

Research Your Target Audience

As early in the new product development process as possible, you’ll need to define who the product is for. What will they be using your product for? What problems or questions will it answer? Why would they continue using your product over the alternatives?

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The Importance Of Standing Out From The Crowd In Business

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Contributed post.

In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. To succeed, you need to find a way to stand out from the crowd.

How to stand out in business

Image credit: Austin Distel on Unsplash

The elusive ideal is to begin with an idea that is entirely unique, to follow a blue ocean strategy. You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly.

For example, ScenarioArchitecuture, a residential architects company, stands out from the crowd due to their unique take on architectural builds and restorations. This is because they work based on their client’s visions, as opposed to their own ideas.

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Redefining Branding in The Digital Age

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Guest post by Sarah Sidney.

Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.

Digital branding tactics25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages, and create a pleasant shopping experience.

Today, brands need to continually reach out and engage customers and prospects, who have much higher expectations of them. They need to focus on the customer experience, monitor the web for brand mentions and respond promptly, and leverage digital channels deftly.

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How to Create a Marketing Communication Plan that Attracts Clients

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Guest post by Ronita Mohan.

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team.

How to create a marketing communications plan

Image credit: David Schwarzenberg from Pixabay

But what’s the ideal process for creating this document? And what are the best practices for developing a plan that accurately conveys your goals to prospects?

Here’s an eight-step guide for creating a marketing communication plan that will align your internal agency marketing team and help you attract more clients.
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