B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

The Importance Of Standing Out From The Crowd In Business

by

Contributed post.

In the US alone, around 627,000 new businesses open each year across a range of industries. And that figure is expected to grow in 2021. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. To succeed, you need to find a way to stand out from the crowd.

How to stand out in business

Image credit: Austin Distel on Unsplash

The elusive ideal is to begin with an idea that is entirely unique, to follow a blue ocean strategy. You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly.

For example, ScenarioArchitecuture, a residential architects company, stands out from the crowd due to their unique take on architectural builds and restorations. This is because they work based on their client’s visions, as opposed to their own ideas.

[Read more…]

Redefining Branding in The Digital Age

by

Guest post by Sarah Sidney.

Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.

Digital branding tactics25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple. Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages, and create a pleasant shopping experience.

Today, brands need to continually reach out and engage customers and prospects, who have much higher expectations of them. They need to focus on the customer experience, monitor the web for brand mentions and respond promptly, and leverage digital channels deftly.

[Read more…]

How to Create a Marketing Communication Plan that Attracts Clients

by

Guest post by Ronita Mohan.

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team.

How to create a marketing communications plan

Image credit: David Schwarzenberg from Pixabay

But what’s the ideal process for creating this document? And what are the best practices for developing a plan that accurately conveys your goals to prospects?

Here’s an eight-step guide for creating a marketing communication plan that will align your internal agency marketing team and help you attract more clients.
[Read more…]

Recent Posts

Categories