Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them.

Some tools are easy to use but very limited in scope. Others are powerful and flexible, but frustratingly difficult to implement and use.

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides.

Here’s the story of Braden and his company, Sparrow Charts.

The Discussion

Tom: Hello, everybody. Welcome to another Founders Interview on Webbiquity. [Read more…]