Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K., and Webbiquity is one of the 10,000 most popular websites in Thailand[!]), for many businesses, it’s value lies more in connecting them with searchers very close by.
For establishments that rely on local customers, or even global enterprises with prospective customers in their geographic area, local SEO is a vital component of online marketing efforts.
What are the most important ranking factors in local search optimization? Which local directories are best at driving referral traffic (and helping with SEO)? What emerging trends will impact local search?
Discover the answers to those questions and more in these expert guides to local SEO.
The Ultimate Local SEO Roadmap by Inbound Interactive
***** 5 STARS
Amy Nokinsky provides an outstanding guide to local SEO, with detailed explanations of more than two dozen specific tactics organized into five categories: (initial) research and analysis, keyword research, website optimization Google+ optimization, and progress tracking. This is a post well worth bookmarking and sharing.
Top 20 Local Search Ranking Factors: An Illustrated Guide by Moz
Miriam Ellis posits the 20 most important factors for ranking local search, then details each of the factors which include physical business address, domain authority of the website, verified Google+ Local page, quality of inbound links, inclusion of city and state in meta title tags, and (where applicable) quality of third-party reviews.
The Ultimate List: 50 Local Business Directories by HubSpot
Writing that “Every individual directory that you submit to is another chance to get found online, so it’s important to make sure you’re listed in every directory possible,” Eric Vreeland spills the goods on more than four dozen directories important for driving local traffic as well as improving local search rankings.
The Future of Local Search: 5 Layers of Local by Search Engine Watch
Contending that “To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery,” Amanda DiSilvestro delves into the “five layers” of local search optimization, from data (“Work on citation building and monitor your ratings and reviews”) to delivery, then explains how to win in the future world of local search.