Guest post by Robert Jordan.
B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns.
- CRM: Customer relationship management (CRM) software is at the core of B2B lead generation. As the market intensifies and competitors try to acquire each other’s clients, optimizing the end-to-end customer experience and maintaining strong customer relationships has become more vital than ever. CRM helps with cross-functional alignment when you are coordinating different teams like the sales, marketing, and customer support, and also to keep the customer’s points of contacts organized.
- Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. The tool can help with automating email campaigns and setting important reminders.