Guest post by Andre Oentoro.
As digital marketing evolves, video marketing is taking over the Internet. Video accounts for nearly 80% of total Internet traffic, and that figure is increasing. In addition, 83% of marketers say it is growing in importance. Video is easy to digest and mobile friendly.
That’s why more than 81% of businesses have put video at the forefront of their marketing strategy. And the percentage is predicted to keep increasing, since mobile video consumption is projected to double next year.
The Numbers Don’t Lie
In 2020, the growth of digital marketing is predicted to increase even more steeply. Businesses are looking for the most effective ways to reach their customers, and video is an incredibly powerful tool to help them do that.