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Black Friday and Cyber Monday Deals on Martech and Business Software for 2023

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Revised November 30, 2023

Tight budgets, inflation, recession(?), AI taking marketing jobs (or not)…it’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up?

Black Friday Cyber Monday 2020 for business software salesBlack Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix?

Here are some of the best Cyber Week deals, across SEO, social media, email marketing,  and other task areas.
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The 14 Best Marketing Automation Tools

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Revised December 14, 2022
Revised September 15, 2020
Revised December 12, 2018

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. (Marketing can’t be automated.) But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy.

Best Marketing Automation ToolsRecent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. These firms are also  much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%.

Smaller firms often start off using email service providers, then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content.

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