Guest post by Natalie Smith.
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.
While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide.
Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.
By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. As visitors return to read new and updated stories, some will start the journey to becoming your customers. The following tips will help you to more effectively use storytelling as a marketing tool.