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Can You Build A Side Business With Social Media?

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Contributed post.

As a marketer, it’s pretty much inevitable to spend a lot of time focused on your job: strategies, tactics, and the day-to-day marketing activities that are part of your role. You likely even spend additional time learning, reading, and evaluating new and upcoming trends.

Building a side hustle with social media marketingThis is something that comes naturally when you’re doing it for someone else. It’s your job and it’s (hopefully) pretty easy to focus on the task at home when it’s not personal. But at the same time, what if it’s been a dream of yours for a while to do your own thing?

Even if you’ve been in the industry for a long time, it might be scary to imagine creating something for yourself. Yet, the same principles apply. Whatever you’ve done in the past for a company, all of the results and the progress you’ve made, could also apply to a side hustle.

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Five Strategies for Improving Customer Experience

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Guest post by Brooke Cade.

As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. It can be difficult just knowing where to start—do you conduct an online survey, do a market study, or conduct qualitative research with customers (or all of the above)? Getting a solid grasp on the customer experience can be a big investment, and you don’t want to waste time and resources on strategies that paint the wrong picture.

How to improve the customer experience

Image credit: The Blue Diamond Gallery

With these five steps, you’ll be able to infuse your marketing efforts with personality and relatability, making the relationship a much more enjoyable experience for your customers (and leading to greater sales down the road).

1. Make Their Experience Personal

A survey from American Express reports that American consumers value customer service over virtually all other aspects of business-consumer relationships. In fact, customers will spend an average of 14% more at a business who provides satisfactory customer service. Furthermore, 81% of survey respondents say they’ll continue to do business with a company if they receive positive customer support.

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Three Influencer Marketing Secrets to Drive Traffic

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Guest post by Tim Brown.

I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising.

“When was the last time you clicked on an ad on social?” I asked.

Blank stares.

“Come on guys—were there any ads in the past year that you actually looked at?”

Influencer marketing tips

“Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” one brave kid said.

“If it’s a video and it’s entertaining or something I’m into” responded another.

20 years ago, when ads popped up online among the content we were looking at, we clicked on them a bit more frequently because we hadn’t developed such a resistance to them. In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance.

Because of this aversion to ads, using influencers to sell products has become all the rage.

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How to Use Storytelling for More Effective Content Marketing

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Guest post by Natalie Smith.

Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers.

While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide.

How to use storytelling in content marketing

Image credit: 742680 on Pixabay

Attention-grabbing content keeps visitors on your website, so give it to them by writing stories that make readers want to come back for more.

By incorporating storytelling into your marketing strategy, you break away from traditional “marketing speak,” replacing it with narratives that reflect the values of your brand. As visitors return to read new and updated stories, some will start the journey to becoming your customers. The following tips will help you to more effectively use storytelling as a marketing tool.
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