The bar keeps getting raised for content marketing. As noted in the recent State of Marketing Strategy Report, producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.”
But you’re busy. Probably busier than you’ve ever been. And there’s no sign of that changing anytime soon (or ever). So if you’re going to get more, better work done in the same (or less) time, you’re going to need some strategies for doing so—like the six here.
This is not another post about small productivity hacks, suggestions like taking meditation breaks or power naps, using the Pomodoro technique, avoiding junk food, or staying properly hydrated. All of those are helpful ideas and can lead to incremental productivity gains, but they’ve been written about before, here and elsewhere. It’s time for something a little stronger.
The ideal approach would simply be to hire more people. Good luck with that. Even though many companies have loosened up the new personnel requisitions a bit over the past few years as we’ve finally recovered from the great recession, it’s likely your odds are still better of getting your boss to donate a kidney to you than approve a marketing staff increase.