Revised October 28, 2020
Revised February 24, 2020
Revised July 16, 2018
Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place.
Once you’ve attracted the right visitors to your site—by crafting compelling content and optimizing it for search—you need them to take action! Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. engage in an online chat, or complete some other task enabling you to start or move forward a potential sale.
Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.