Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.
Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo, presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.
The home page of your site needs to communicate three pieces of information in under 10 seconds:
- what you do;
- who you do it for; and
- why you the best at it.
Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.