Contributed post.
Just because a startup has little name recognition doesn’t mean its founder has to be invisible. In B2B markets, buyers, investors, prospective employees, and partners often research the people behind a young company before taking the business seriously.
A strong personal brand gives those audiences evidence of expertise and credibility. The goal is not to turn the founder into an influencer. It is to make a compelling professional reputation visible to the people who matter to the company.
Build Around a Specific Area of Expertise
Broad positioning is difficult to remember. A founder who regularly talks about “innovation” or “leadership” competes with thousands of people saying similar things.