Guest post by Ann Smarty.
When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as:
- writers’ block!
- limited time and resources
- lack of creativity
- no theme/focus
- not appealing to the target audience
Not to mention the super-hard task of convincing your CEO that, “Blogging produces an ROI. We can achieve business goals with blogging!”
Despite these obstacles, businesses from across industries are blogging. According to recent research, roughly 65% on consumer businesses and 69% of B2B companies have active blogs.
Lawyers have blogs, eCommerce sites have blogs, and even plumbers have blogs.