Has this sort of thing ever happened to you?
You’re browsing an ecommerce website or a blog, and you see a photo of a man and a woman running together; something in the photo catches your eye. So you click on it, and taken to a page where…you can buy the type of shoes she was wearing.
That’s great, if you happen to be interested in those shoes. But what if you were more interested in learning more about the stylish running shorts she was wearing? Or his t-shirt? Or—what’s that on her wrist, an Apple Watch? Or his earbuds?
Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links—and get full analytics on what people are clicking—within a single photo.
That was the issue that frustrated Mark Osuna Senn as he browsed online publications. So he decided to create a solution. Here’s the story of Mark, co-founder Pablo Alguindigue, and their company, Scopa Analytics.