The global pandemic has disrupted most small businesses in some way. Some have had to close down completely, while others have had to adapt their operations to deal with shutdowns and changes in buyer behavior in order to survive.
The marketing industry has faced a number of challenges, but there have been some incredible creative marketing campaigns that have emerged during this time. As conditions begin to return to normal, there will be numerous lessons to take from the pandemic to ensure that businesses can survive future events.
For many businesses, this is the first time they have dealt with financial hardship of this magnitude, and it’s something all businesses will want to avoid happening again.