Guest post by Ronita Mohan.
The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing, and is playing a major role in global security.
Image credit: Dan LeFebvre on Unsplash
IoT and it’s B2B incarnation, the Industrial Internet of Things (IIoT) are also changing facets of marketing, a trend that is set to grow in the next few years.
Though still in its infancy in the digital marketing world, IoT technology is now common in new residential construction and renovations. It may be only a matter of time before marketing begins to rely heavily on IoT devices for campaigns.
Here are five ways that IoT is already changing how marketing works and how it is improving brand-consumer relations.