Guest post by Sean Gordon.
Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.
While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. And that’s where having a proper sales enablement strategy becomes critical factor to your success.
Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales.