B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

AI Model Faceoff! Testing Eight Models Head-to-Head for Blog Post Writing

by

Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster?

AI model faceoff 8 tools tested for help writing blog posts

Image credit: Lil Mayer on Unsplash

These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

But with several more options released since then, and the field growing continually more crowded, which AI model is best for helping with blogging? I wondered exactly that, so I put eight popular tools to a test. The results?

[Read more…]

AI Will Replace Marketing Professionals! Or…Wait…Maybe Not

by

There’s no question marketing professionals are using artificial intelligence (AI) tools in lots of interesting ways, from creating social posts and short videos to generating blog post ideas and mining large data sets for insights.

Will AI replace marketing professionals?

Image credit: Toa Heftiba on Unsplash

There’s also no question that AI tools have advanced a lot in the past year.

But a big question on the minds of marketing professionals, from B2B startups to consumer brands to agencies, is: what does the future hold for AI in marketing?

Will it continue to help us work more efficiently and effectively—or will it make us superfluous and expendable?

Here’s a look at arguments from both perspectives, plus guidance for marketers on how they can maintain their relevance, based on what generative AI does, and does not, do well (per both humans and ChatGPT).

[Read more…]

Five Uncommon Digital Marketing Tactics for Your Small Business

by

Guest post by Mitt Ray.

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

Five uncommon digital marketing tactics

Image credit: Possessed Photography on Unsplash

This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Try these to surprise and engage your audience.

Five little-used digital marketing techniques for your business

1. Publish original studies.

Creating content is an essential part of any marketing strategy. It helps people discover your brand through search engines and social media. There are many types of content you can create, but nothing beats original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention.

[Read more…]

How Video Marketing Strategies Can Elevate Sales Efforts

by

Guest post by Sean Gordon.

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.

How to use video marketing for sales enablementWhile basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. And that’s where having a proper sales enablement strategy becomes critical factor to your success.

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales.

[Read more…]

How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

by

Guest post by Nico Prins.

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform.

How to avoid a train wreck when entering a new marketYet despite the brilliant minds who conceived the platform, the amount of revenue invested in trying to make Google Plus a success, and the arm-twisting to get signups, it has turned out to be an expensive failure. This isn’t an exceptional story. The business world is littered with examples of companies that have struggled to enter a new market.

Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market.

Analyse the Competitive Landscape

Unless you have a truly blue ocean product, most marketplaces are competitive with established, often dominant, actors. The number of customers in that marketplace are finite. No company wants to lose customers or clients. That’s a given, but it’s a point worth emphasizing.

[Read more…]

Recent Posts

Categories