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Five Uncommon Digital Marketing Tactics for Your Small Business

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Guest post by Mitt Ray.

There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.

Five uncommon digital marketing tactics

Image credit: Possessed Photography on Unsplash

This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Try these to surprise and engage your audience.

Five little-used digital marketing techniques for your business

1. Publish original studies.

Creating content is an essential part of any marketing strategy. It helps people discover your brand through search engines and social media. There are many types of content you can create, but nothing beats original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention.

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How Video Marketing Strategies Can Elevate Sales Efforts

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Guest post by Sean Gordon.

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. You have to look back to appreciate just how far the profession has come; from the days of cold-calling and door-to-door pitches, sales in the 21st century is radically different from decades past in many ways.

How to use video marketing for sales enablementWhile basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. And that’s where having a proper sales enablement strategy becomes critical factor to your success.

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

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Guest post by Nico Prins.

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform.

How to avoid a train wreck when entering a new marketYet despite the brilliant minds who conceived the platform, the amount of revenue invested in trying to make Google Plus a success, and the arm-twisting to get signups, it has turned out to be an expensive failure. This isn’t an exceptional story. The business world is littered with examples of companies that have struggled to enter a new market.

Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market.

Analyse the Competitive Landscape

Unless you have a truly blue ocean product, most marketplaces are competitive with established, often dominant, actors. The number of customers in that marketplace are finite. No company wants to lose customers or clients. That’s a given, but it’s a point worth emphasizing.

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17 Tragically Common Copywriting Mistakes to Avoid

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Revised May 12, 2020

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider:

Common copywriting mistakes to avoid

Image credit: Thought Catalog on Unsplash

Buyers want content. According to J-P De Clerck, “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. With 71% of respondents who look for information, searches are by far the main source of information. Search and content are by definition very integrated.”

Marketers are producing more content. Recent research from MarketingProfs found:

  • On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year.
  • 54% plan to increase content marketing spending next year.
  • All content tactics are being used more frequently than they were last year, with the use of research reports, videos, and mobile content having increased the most.

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