22 Noteworthy Content Marketing Guides and Tips

Content marketing is a hot topic. According to Google Trends, searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing, and collectively they will spent $135 million on digital marketing content this year.

7 steps to an optimized content marketing strategy

Image credit: Intergage

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? What role does visual content play? How should success be measured? Is there too much content being produced?

Find the answers to those questions and more here in 22 noteworthy content marketing guides. While some of these posts date back the beginning of 2014, all remain relevant and useful.

10 Things You Must Know About Your Audience! by The Marketing Nut
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Pam MooreWriting that “You must know who your audience is, who you are and how you can help them solve problems. It’s only after you have this foundational knowledge that you can determine your social strategy and approach for building your social media plan,” frequent best-of honoree Pam Moore offers a free audience analysis worksheet and suggests 10 key questions to ask when developing content plans, starting with questions to identify your audience and key pain points and concluding with the emotional reasons customers buy from you.

How to measure content marketing success by iMedia Connection

Michael EstrinMichael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”).

Optimize Content Marketing Strategy in 7 Steps by Business2Community

Angela HausmanAngela Hausman expounds on an infographic which illustrates “how to optimize content marketing strategy” in seven steps, starting with setting goals and conducting research, and progressing through promoting your content and analyzing results (“Use the KPI’s created earlier to monitor your performance. Keep doing things that work and tweak things that DON’T work or get rid of them”).

what is awesome content and why do you need it? by bowden2bowden blog

Randy BowdenRandy Bowden outlines a four-step process for creating awesome client, from identifying and getting to know your audience (“In order to capture the attention of your readers, you need to know how to capture their attention. In order to know how to capture their attention, you need to get to know them“) to including a call to action in the conclusion of your content.

The 5 biggest myths about content marketing by iMedia Connection

Tom ForanTom Foran debunks “five of the most common myths and (tries) to set the record straight for marketers.” For example, “Myth No. 2: Creating content is the hard part.” Actually, according to Foran, most of the work is in promotion. “Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. Marketers should instead consider starting with a distribution strategy that answers…key questions.”

12 Most Innovative Ways to Create Content That Gets Shared by 12 Most

Rebekah RadiceRebekah Radice offers a dozen tips for “creating compelling content that engages your audience and inspires them to share that content,” from analyzing competitors and knowing your ideal reader (starting with a customer persona) through sharing success stories, sharing newsworthy content, and building an email list.

Surviving “Content Shock” and the Impending Content Marketing Collapse by Copyblogger

Sonia SimoneWhile acknowledging that “there is too much of some types of content,” the brilliant and prolific Sonia Simone makes the case that despite the deluge of online content today, content marketing is far from dead, as “There is no glut of quality content…we are a long way from the day when too much high-quality, Rainmaker-style content is being created…there is not a glut of content that is useful, passionate, individual, and interesting.”

What You Absolutely Need To Know About Content Marketing by The B Squared Media Blog

Brooke BallardBrooke Ballard explains three “must-knows” about content marketing, starting with “Content Marketing Always Starts With A Strategy…everything starts with a ‘why.’ Why are we creating this blog post / eBook / status update? What do we want people to do with this piece of content; what’s the purpose?” Each point also includes several “things to consider,” such as “Can you repurpose old content for use in the future?”

Content Marketing Editorial Calendar Template by The Marketing Nut

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Will The Content Marketing Trends Continue? It Depends On Proving Your ROI by Forbes

Benjy BoxerAfter sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. (Yet) despite the overwhelming interest in content marketing, 55% of B2B content marketers think their campaigns are ineffective”—Benjy Boxer contends that content marketing efforts need to show ROI, and provides an example worksheet.

The 3 C’s of Successful Content Marketing by iMedia Connection

Nate HolmesNate Holmes outlines the “3C’s” of content marketing execution, starting with create [italix]: “Creating quality content is the heart of content marketing. Relevant, valuable content is what will make your audience stop to think and behave differently…There must be a purpose to content creation; a goal…Understand who your audience is and what they want to know…Offer what no one else can.”

5 Content Marketing Trends & Predictions for 2014 by Web Content Blog

Gazalla GayaFor the most part, these predictions from Gazalla Gaya will hold true for 2015 as well. For each trend here, she also lists several helpful related ideas for content marketing success, among them “Create a definite social media strategy in place to promote your blog posts, whitepapers, case studies and seminars” and “Outline a strategy that works for different devices.”

10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog

James SchererJames Scherer outlines 10 reasons to incorporate videos and images into content marketing efforts, including both stats you’ve likely seen before (e.g., “videos on landing pages increase average page conversion rates by 86%) and a few you may not have (“67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings”).

Peak Content: When Does Content Marketing Hit Its Breaking Point? by HubSpot

Drew WilliamsDrew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., an offer of an assessment or ROI calculator).

31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog

Joe PulizziJoe Pulizzi (who knows just a bit about content marketing) shares a “list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few,” such as launching content marketing projects together with partners; keeping your social media influencer list up to date; and setting up editorial calendars for each of your key markets or products.

Content Marketing in 2014: Are You Prepared? by HubSpot

Kieran FlanaganKieran Flanagan writes that content marketing has largely replaced link building as a primary SEO tactic, then explores processes for proving the value of content, scaling content, and promoting content: “When it comes to distribution, marketers need to focus on increasing the size of their available audience (by increasing their blog readership, email lists, and number of social followers), but also increasing the number of distribution channels they have,” coordinating promotion efforts across all of the channels in the web presence optimization (WPO) model.

The 3 Goals For Your Content Marketing by B2B Marketing Insider

Michael BrennerGiven that buyers now complete 60-70% of their purchase process before contacting a vendor sales rep, Michael Brenner believes it’s critical to reach buyers through content marketing, and that all content marketing programs should be based on the same three fundamental goals, starting with reach: “reach measures can be criticized as vanity metrics. But it’s important to be building a healthy audience of the right people and to track those measures over time.”

3 Types of Schema Markup Content Marketers Should Know by Small Business Trends

Ann SmartyObserving that “It’s harder and harder to get above-the-fold Google rankings, especially for the competitive queries,” frequent best-of honoree Ann Smarty delves into how Schema markup works, and three types that content marketers should be aware of: VideoObject schema, Review schema, and Article schema.

7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog

Oren SmithNoting that “71% of businesses across a variety of industries have increased company funding for online video marketing budgets,” Oren Smith looks at more than half a dozen ways to improve video SEO, such as targeting the right keywords and using supporting images and text: “images, links, and accompanying text all assist search engines with determining page quality. In a ranking sense, a page with nothing but video content on it isn’t attractive.”

5 Ways to Create A Better Content Strategy in 2014 by unbounce

Tommy WalkerWritten a year ago but still timely, Tommy Walker shares his five-step process to make “content more strategic, efficient and powerful,” starting with creating “content for a small group of real people” and progressing through fleshing out a content calendar, complete with examples.

The Future of Content: Upcoming Trends in 2014 by Moz

Stephanie ChangIn another older but still relevant post, Stephanie Chang delves into four key content marketing trends, including “Determining the key metrics to measure content’s success will be more important,” an exploration of the varied metrics available for determining success and which are most valuable.

Want to be a Better Content Marketer? Think Like a Journalist by Blue Kite Marketing

Laura ClickAfter showcasing an example from her alma mater’s journalism school, Laura Click writes “companies that are doing brand journalism well aren’t just throwing a blog on their website. They are creating an entirely new destination for readers that looks less like a corporate website and more like a news magazine. This gives companies the opportunity to be the go-to resource in their industry.” She then serves up six practical tips for thinking like a journalist.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far, posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI?

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012.

Social Media Marketing Guides and Tips

Social Media Campaigns Don’t Match When Consumers Are Online by Spin Sucks

Gini DietrichThe brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. While the study was fairly small, the findings are consistent with other sources indicating that they key to better social media results may lie in better timing of updates rather than just more of them.

12 Essential Social Media Cheat Sheets by Mashable

Ann SmartyTools guru-ess Ann Smarty shares a dozen helpful “cheat sheets,” which “are basically infographics that can give a user a simple rundown of various features and how to use them.” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts.

Fortune 500 CEOs Don’t Get Social Media! [Research] by Heidi Cohen

Heidi CohenQuoting research showing that “70% of the Fortune 500 CEOs have no presence on social media networks…Two thirds of CEOs on Facebook have less than 100 friends and over a quarter of CEOs on LinkedIn have 1 or 0 connections,” the always insightful Heidi Cohen suggests three reasons why CEOs fear social media (such as liability concerns) and three ways they could actually leverage it instead (such as setting an example for employees: “An active CEO encourages others to engage and shows public support for social media activity that helps build brand and customer relationships over time”).

How your brand is abusing social networks by iMedia Connection
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In this must-read post for social media strategists, Rob Rose explains in his own often provocative and always entertaining manner how brands are commonly misusing social media by treating it as another marketing channel, the dangers of that approach, and why each social network should instead be utilized according to its own unique personality and etiquette. “Marketers are the nerdy freshman at the cool kids’ senior party. Say the wrong thing — or say it in the wrong way — and risk getting ridiculed and bounced out. Come with a case of beer and some great conversation, and you just might be a hit. But even then, you are only one mistake away from a viral case of #Fail…make no mistake, this is challenging — and it’s not an even playing field. It used to be that marketers could simply avoid being “salesy” on their social channels, and the world would be OK…But as social marketing becomes increasingly business driven — and content strategies converge in the paid, owned, and earned (POE) models — simply using social channels to engage and entertain is no longer quite as simple…it’s no longer good enough to want to show up to the party with a case of beer. Now, you’ve got to find a way to pay for it as well.”

Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics

Kristi HinesFrequent best-of honoree Kristi Hines provides an outstanding list of general social media tips (e.g., “Cross promote your social profiles. Look for opportunities to add links from one social profile to others. Google+, for example, allows you to link to as many of your other social profiles as you choose”) as well as specific suggestions for getting the most out of Facebook, Twitter, Google+, LinkedIn and Pinterest.

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen

Noting that “Slideshare receives 60 million visitors per month. More importantly, these visitors tend to be highly influential business people seeking to engage with relevant content,” Heidi Cohen (again) serves up 10 actionable Slideshare marketing tactics, from knowing your target audience on the site to using hashtags, optimizing your presentation’s title and tracking results.

Five Ways Social is Shaping your B2B Customers by LinkedIn Today

David EdelmanDavid Edelman shares a presentation from McKinsey’s Lareina Yee on the Social Enterprise, which includes five ways  social is shaping B2B customers, among them “DIY prospecting” (where customers conduct significant research before ever entering the sales cycle), peer influence, and “click to compare”–conditioned to price transparency in their consumer lives, B2B buyers are coming to expect it from business product and service vendors as well.

3 ways to stop wasting time on social media by iMedia Connection

Drew HubbardDrew Hubbard outlines three social media management practices that will “free you up to do more of what really matters in social media — respond and engage.” Even more helpfully, he lists tools that will assist with each practice. For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO.

The 5 Best Ways to Use Social Media to Drive Traffic to Your Website by WindMill Networking

Lilach BullockGuest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them. If you are genuine in your praise they will naturally want to find out about you too”).

7 Sources of Inspiration for Writing Sizzling Social Media Posts by Rebekah Radice

Rebekah RadiceWriting that “Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable,” Rebekah Radice offers tips for finding topic inspiration such as through social media (Facebook groups, LinkedIn questions, Twitter trending topics), books and other industry-related publications, and (when all else fails) re-purposing your own older content.

Social Media ROI Measurement Guides

Social Media: ROI Possible by SlideShare

Angie SchottmullerIn this presentation originally delivered at SES San Francisco, the delightful Angie Schottmuller explains why social media seems like it should be easy, but isn’t. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more. She shares the three reasons that social media ROI measurement is rare, then presents a plan to address each obstacle.

If the presentation alone doesn’t supply quite enough detail for you, check out Social Media ROI: How To Define a Strategic Plan, Angie’s guest post further exploring the same topic on Search Engine Watch.

6 Expert Tips for Measuring Social Media ROI by OMI Blog

Megan LeapMegan Leap share half a dozen tips on social media ROI measurement from Nichole Kelly, author of How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI. such as “Social media interactions take place on the web, which is inherently more measurable than offline channels like print, TV and Radio. Measuring social media is actually really easy and most marketers have the tools they need. They just need to start using them a different way.”

Social Media Tools

5 Tools to Simplify Social Media Monitoring Tasks by Link-Assistant.Com Blog

Ann Smarty (again) reviews a handlful of helpful social media monitoring tools, including a couple of familiar names (SproutSocial, HootSuite), a couple of less familiar options (such as Cyfe), and even shows how the free Google Reader tool can be used for basic brand- or keyword-monitoring.

The Top 5 Social Media Managing Tools by Social Media Today

Jen EisenbergJen Eisenberg present highlights of five social media management tools, including not just popular applications like HootSuite but also newer, lesser-known tools such as RebelMouse and Flavors.me, which she calls “a hidden treasure…You can pull your photos, updates, videos, music and more from 35 different web services, one of the most of any social media aggregators.”

Social media tools for the smart agency by iMedia Connection

Scott Fiaschetti reviews seven tools for social media monitoring and management, ranging from relatively simple and inexpensive (uberVu) to more sophisticated offerings like Adaptly, “a platform for execution and optimization of social campaigns across Facebook, Twitter, LinkedIn, StumbleUpon, and YouTube.

Social Media Cheat Sheet for Image Dimensions by The Landlord Blog

How large should your cover photo be on Facebook? What about a story image or shared Facebook video? How many pixels of your Twitter background image are visible to most users? What are the correct dimensions for a cover photo on Google+? Find the ideal / required dimensions for all of these uses and many others in this highly bookmarkable infographic.

24 Must-Have Social Media Marketing Tools by Social Media Examiner
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Cindy KingCindy King compiles two dozen recommendations from social media pros on their favorite tools, from Commun.it (which Shelly Lucas says helps her to “build and nurture relationships with supporters, influencers and potential customers on Twitter”) to AgoraPulse (which according to Aaron Kahlow “provides everything your Facebook Page will ever need”).

Writing Social Media Policies

Eight Ways Your Employee Social-Media Policy May Violate Federal Law by Ad Age Digital

Brian HeidelbergerEvery marketing manager knows that his/her company needs a social media policy for employees, right? Actually, no—as of mid-2012, only about 40% of companies had such policies in place. Even worse, according to Brian Heidelberger, is that it’s quite possible “most all of our current social media policies are illegal.” According to rules established by the National Labor Relations Board (NLRB), a social media policy likely runs afoul of the law if it prohibits or restricts “friending” other employees, posting about the company, talking about coworkers, talking to the press, or using social media sites while at work.

Your Social Media Policies by iMedia Connection

Lee SchneiderLee Schneider outlines nine key points to keep in mind when creating a social media policy, among them “support individuality but stay on message…Many company accounts have multiple posters. Encourage them to let their voice come through, but also make it clear that they are posting for the brand and what the brand stands for,” encourage dialogue but never argue on the Internet, and don’t delete complaints (but do respond to them humbly, helpfully and publicly).

Reddit Marketing Tips

6 Ways to Use Reddit to Grow Your Business by Social Media Examiner

Ben BeckI know—Reddit? A site whose home page is frequently dominated with stories that have headlines like “How I respond whenever a girl thinks I’m cool” and “Extremely Scary Ghost Elevator Prank in Brazil” hardly seems like a promising venue for professional marketers, but don’t write off the second-most popular bookmarking site on the web until you’ve read Ben Beck’s discussion of half a dozen popular business-oriented communities there.

Reddit Marketing [INFOGRAPHIC] by e-Strategy Trends

David EricksonDavid Erickson shares the Reddit Marketing Field Guide infographic, which provides stats about Reddit use (2.5 billion monthly page views), the typical Redditor (18-34 years old, geeky, liberal and male), and tips on adding content that will get shared (spamming will get you nowhere). Despite its high traffic, Reddit isn’t appropriate for every marketer; but if this is your target market, then this is your helpful infographic.

YouTube Marketing Tactics

6 lessons in launching a branded YouTube channel by iMedia Connection

Michael Estrin shares tips from several agency professionals on how brands can get the most out of their YouTube channels, from starting with a strategy and plan through keeping your audience engaged. In the end, success comes down to “picking what is achievable for your brand and matching realistic key performance indicators to them.”

The ultimate guide to video marketing on YouTube by iMedia Connection
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Kent LewisReporting that “global internet video traffic will make up 54 percent of all consumer internet traffic in 2016 — up from 51 percent in 2011″ and “Video offers greater retention and recall — up to five times greater than the written word,” Kent Lewis provides an exhaustive guide to everything from video marketing best practices and optimization essentials to YouTube advertising and video sitemaps.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network.

So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?

Find the answers to these questions and many others here in 26 more of the best Facebook marketing guides of the past year.

Facebook Marketing Tips & Techniques

7 Sneaky Ways to Use Facebook to Spy on Your Competition by KISSmetrics
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Kristi HinesFrequent best-of honoree Kristi Hines reveals techniques for evaluating your competitors’ strategies and success on Facebook, such as using the “link.getStats console that will give you basic statistics about any domain’s popularity on Facebook” and viewing a competitor’s raw Facebook data, information, categories and more through the Facebook Open Graph.

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog

Beth KanterCiting research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one. Her focus is on non-profits, most of the information here can apply to almost any organization.

The 7 Biggest Fan Page Marketing Mistakes by All Facebook

Brian CarterBrian Carter identifies seven common mistakes made by businesses on Facebook and how to correct them. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).” The solution? Use keywords, interact with fans, and engage with groups.

64 Awesome Facebook Marketing Techniques by All Facebook

Marie PeaglerMaria Peagler shares an infographic focused on strategies for being successful–not boring–on Facebook, among them: using contests (e.g. best fan photo of something specified), highlighting a “fan of the month,” post product reviews, host a panel chat, and offer fans-only coupons.

iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection

Michael Estrin notes that “For most marketers, Facebook apps probably conjure up images of staff members wasting precious hours tending their “crops” on FarmVille or rubbing out their adversaries in Mafia Wars. But while a handful of apps have skyrocketed into the cultural stratosphere, brands that have deployed their own apps have used Facebook to make powerful emotional connections with users,” then highlights ten such apps from companies like Intel, Toyota and Bacardi.

How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog

Anum HussainAnum Hussain walks through the process of setting up and launching a basic Facebook business page, from choosing a classification and completing basic information through adding features and tracking results–in both text format and a concise five-minute video.

10 Best Practice Tips for Facebook Page Content Publishing by jeffbullas.com

Jeff BullasJeff Bullas serves up 10 best-practice tips to “help you increase your engagement and interaction with fans so that they will keep coming back and provide you with valuable feedback that will drive inquiry and sales and keep you on top of your market segment with real time comments,” such as keeping posts short, asking fans for their opinions, and giving fans access to exclusive information or perks.

Why Facebook Should be Part of Your SEO Strategy by gShift Labs

Krista LaRiviereKrista LeRiviere of gShift Labs lists 10 reasons why Facebook activity is now essential for successful SEO, such as that much of Facebook’s content is indexed by the search engines; having a Facebook presence is critical for web presence optimization (WPO) which is the overriding concept into which SEO is now wrapped; and, not incidentally, “Your Facebook presence adds quality backlinks to your website.”

Facebook Checkups and Check Lists

11-Point Facebook Checkup by Social Media Today

David CorrDavid Corr recommends a periodic Facebook checkup “to diagnose and treat the biggest small problems before they become big ones,” starting with reviewing your privacy settings and email notifications, then working your way through managing your Featured Likes and deleting any dead apps.

The Checklist All Facebook Pages Absolutely Must Have by All Facebook

Jasper KrogJasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g. running Facebook ads).

Using Facebook for B2B Marketing

5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog

Pamela VaughanPamela Seiple explores five ways that B2B companies can generate leads from Facebook, from sharing links to content on your company’s Facebook wall (“This works particularly well if the link directs people to a landing page with a lead generation form for downloadable content such as an ebook or a webinar”) to adding the Facebook Like plugin and share button to your content.

7 Steps For Awesome B2B Facebook Marketing by Social Media B2B

Kipp BodnarContending that while “many B2B marketers have dismissed Facebook as a B2C channel with no application to B2B, that is a false assumption—Facebook can be a strong driver of B2B traffic and leads,” Kipp Bodnar provides a seven-step guide to B2B Facebook marketing best practices, from using a “like and lead gate” through analyzing engagement via Facebook Insights.

Facebook for Small Business Marketing

HOW TO: Claim Your Business On Facebook Places by Mashable

Sarah KesslerSarah Kessler steps through the process for small businesses to claim their page on Facebook pages in this richly illustrated post. As she notes, “By claiming your Page, you have the opportunity to customize that free advertising. It also makes it easy to purchase pay-per-click advertising for your Places page.”

Facebook launches how-to Page for small businesses by BizReport

Helen LeggattHelen Leggatt reports on Facebook for Business, a centralized spot for small business owners and marketers to learn the details of creating business pages, placing Facebook ads, using sponsored stories, and transforming a company’s “website into a social experience with plug-ins and custom apps.”

Dealing with Facebook’s (Never-Ending) Changes

8 Facebook changes marketers need to know by iMedia Connection

Jeff RagovinJeff Ragovin offers a helpful guide to changes in Facebook pages (to make them look more like user profiles), iframes (which, despite their drawbacks, do improve flexibility and trackability), sponsored stories, ad targeting, Facebook Places and more.

How to Make a Custom Facebook Page with an Iframe Application: Updated Instructions by (Anti) Social Development

Kim WoodbridgeKim Woodbridge provides detailed, illustrated, step-by-step, and most importantly updated instructions for creating a custom Facebook page tab with iframes, from creating the page at the proper size to filling in the required information to adding the tab to your page and renaming the tab.

Notice Anything Different on Facebook? Big Changes are Happening by iMedia Connection

Angela Brown helpfully summarizes the Facebook changes made in late 2011, including how to obtain a vanity URL, the ability for non-friends to subscribe to your updates, changes to privacy settings, and Facebook’s Smart Lists, which “allow for more robust filtering and targeted posting, among other great features.”

Facebook will Turn Off all FBML on June 01, 2012. Transition to iFrames Now! by Wildfire Social Media Marketing Blog

This post outlines how FBML and iFrame apps work, Facebook’s plans for the transition, alternative scenarios for the changeover, and the next steps that Facebook page administrators need to take (or more likely, need to have taken by now).

How to Take Advantage of The Latest Facebook Updates by jeffbullas.com

Mitt RayMitt Ray summarizes the impact of and techniques for capitalizing on three areas of Facebook changes that were implemented at the end of last year: subscriptions (“now with the subscribe feature, people can just subscribe to your Facebook profile”), posting Facebook updates and tagging people.

Optimizing for Facebook EdgeRank

News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic

Linda BustosLinda Bustos delves into Facebook’s EdgeRank algorithm for determining what appears in any user’s newsfeed and how marketers can utilize news feed optimization practices to increase the likelihood that their content will be seen by their fans and likers, from the creative use of tabs to being timely and responsive.

Infographic: How to Improve EdgeRank on Facebook by Marketing Technology Blog

Douglas KarrStating that “Most companies don’t realize that only a fraction of their page status updates are actually being presented to the audience,” Douglas Karr explains a bit about the EdgeRank algorithm and how to make it more likely your content will be seen by your users, illustrated with a clever Genghis Kahn-themed infographic.

Facebook Advertising Tips

An Optimizer’s Guide To Facebook Ads Performance Reports by aimClear
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Marty WeintraubMarty Weintraub serves up red meat for data junkies in this impressively detailed post explaining how Facebook advertising reports work and how to interpret each metric, from reach, response and frequency through bids, social impressions and social clicks.

The Photo Strip: Facebook’s Most Underused Free Ad by BlueGlass

Kerry JonesContending that “Many brands trick out their Facebook pages with flashy apps while ignoring some of the most valuable (and free!) tools available…When done right, the photo strip creates a stunning page design,” Kerry Jones explains how the photo strip works then showcases nine creative examples of how brands can take advantage of it.

How To Use Occupational Targeting In Facebook For B2B Leads & Sales by Search Engine Land

Lauren LitwinkaMusing that B2B marketers have tended to embrace LinkedIn advertising over Facebook because it is seen as more of a professional networking site—even though Facebook has seven times as many users as LinkedIn and a significant percentage of those users have jobs—Lauren Litwinka demonstrates, step by step, how b2b marketers can take advantage of occupational targeting to drive results from Facebook ads.

Facebook Skeptics

5 trends that could take down Facebook by iMedia Connection

Dave KnoxBased on conversations with “entrepreneurs, digital marketers, and venture capitalists,” Dave Knox concludes that while it’s unlikely any single, giant “Facebook killer” will emerge, the behemoth social network could be at risk from a multitude of smaller sources chipping away at its dominance, from specialized niche interest networks and privacy concerns to entertainment services like Pandora, Hulu and Spotify.

Most Of Your Friends Still Don’t Trust Facebook by All Facebook

Jackie CohenJackie Cohen reports on research showing that 47% of users say they are “explicitly concerned” about their privacy on Facebook (versus just 15% who are explicitly unconcerned), and that “people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.”

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