Guest post by Nahla Davies.
Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. No business has escaped feeling the economic impact in some form.
Business owners and marketers have had to quickly and repeatedly adapt their strategies, redefine how they do branding, and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing.
Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI.