Which posts were most popular with you, the readers of the B2B marketing blog, in 2021? Here’s a look at the most popular topics, a few honorable mentions, and the most-read posts of the year.
January of this year marked the 10th anniversary of the launch of this blog. The post The Top 10 Posts from 10 Years of Webbiquity showcased the top posts of all time to that point.
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There are still some classic posts from the past that continue to generate interest. Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) were all among the most-read posts over the past 12 months.
It’s a bit surprising that The Seven Deadly Sins of Guest Blogging Outreach (2019) didn’t make the top list, considering how many times that link has been sent in response to crappy, spammy guest-post outreach. Apparantly, you can lead a spammer to wisdom, but you can’t make them learn.
In any case, this year’s list includes only posts either written or substantially revised in 2021. Looking at the list overall, the most popular topics were marketing technology tools; graphic design, particularly website design; social media; and influencer marketing.
Honorable Mention
A few noteworthy posts that didn’t quite crack the top 10 were 12 Fascinating Facts About Global Internet Use in 2021, How Social Media and Influencers Have Radically Changed B2B Marketing, How to Create a B2B Buyer Persona – Six Key Dimensions, and Web Presence Optimization (WPO) — Its Origin, Evolution, and Future.
All garnered significant readership but didn’t quite match the top group. So, drumroll please, here are your top 10 most-read posts on Webbiquity in 2021.
The Top 10 B2B Marketing Blog Posts
10. B2B vs. B2C Influencer Marketing: The Single Biggest Difference
Here are three similarities and differences between B2B and B2C influencer marketing, plus the single biggest distinction of all.
9. 120 Top People in Minnesota Tech on Twitter
Here are 120 of the top people in Minnesota tech on Twitter. Each entry includes name, bio, following, and number of tweets in last 90 days. A few trolls didn’t like this post for some reason, but thankfully a lot of readers did.
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8. Instagram Marketing for B2B Companies: Eight Best Examples to Follow
If you’re considering using Instagram for B2B marketing, check out these eight inspiring examples from guest author Hugh Beaulac of B2B companies killing it on the platform.
7. Seven Ways to Effectively Use Data Visualization in Your Next Web Design
Here are seven ideas from guest author Eleanor Hecks for how to bring data to life through pictures, motion, and interactivity, along with examples of sites doing it well.
6. How to Effectively Scale Your B2B Business: Five Points to Cover
Beating the competition takes more than funneling more money into your marketing. Here are five points from guest author Dylan Berger to scale your B2B business effectively.
5. The 12 Best Competitive Intelligence and Benchmarking Tools
This was originally published in May 2016. But it’s been revised and expanded several times since then, most recently in April 2021. So I’m counting it as a 2021 post. 🙂 Here are the 12 16 best tools for comparing your brand’s performance to top competitors in terms of web traffic, social media brand mentions, and other factors.
4. B2B Web Design Trends You Should Expect to See More of in 2022
It’s guest author Eleanor Hecks again, this time detailing the top B2B website top trends you can expect to see in 2022, plus some examples of sites embracing these design methods.
3. The 15 Best Audio and Video Editing Tools
Originally published in April 2017, most recently revised in November 2021. Whether you’re producing animation, slideshow, or live action video, these 15 44 tools will help you create professional-grade output without busting your budget.
2. The 15 Best Screencasting and Online Presentation Tools
Originally published in April 2017, most recently revised in September 2021. Whether your primary objective is software training or content marketing, here are 15 23 of the best tools for recording, editing, and sharing onscreen actions.
1. The 22 Best Virtual Event Platforms
Originally published in August 2020, most recently revised in September 2021. If you’re involved in planning and producing online events, here are 27 46 virtual event platforms that can take your events to a whole new level.
There you have it, the top posts for 2021. Thank you for reading. There’s much more to come in 2022.