Guest post by Ann Smarty.
For a few years now, we’ve watched Google focusing on better understanding and answering users’ questions. Google has started giving (what it views as) the best answers additional exposure in search, suggest related questions, and try to answer questions in various visual ways (i.e., knowledge graph and carousels).
Image credit: Pixabay on Pexels
So, providing the most complete and useful answer to your audience’s questions will help you achieve more search visibility, more clicks and more brand awareness.
People ask all kinds of questions online every second: if you are able to answer them instantly on your blog, you win! Answer specific questions, answer various slightly different questions: provide useful actionable answers, become THE resource.
