TikTok Archives - B2B Marketing Blog

Five Effective Instagram Post Ideas for B2B Businesses

July 30, 2024 by Guest Author

Guest post by Mitt Ray.

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network, but Instagram is another great option for B2B and B2C companies alike. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.

If you’re unsure about how to use Instagram for your B2B businesses, here are several post-type ideas to get you going.

Create carousels with tips

According to this study from Buffer, the content format that gets the highest engagement on Instagram is the carousel.

So, instead of posting just one still image, post a series of photos.

You might start by creating a “Five tips to…” post with seven slides, where the first slide teases the contents of the carousel. [Read more…]

B2B Marketing Measurement and Buyer Behavior – 12 Findings from Demand Gen Reports

August 8, 2023 by Tom Pick

“Uncertainty,” “turbulence,” and “tight economic times” are among the top terms impacting decision making for both B2B marketers and buyers. How is B2B buyer behavior changing in response this difficult environment? How is marketing measurement changing in response to these challenges?

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends.

The B2B Buyer’s Survey looks at how the buying process is changing and which marketing formats have the most impact. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Here are a dozen key findings from these two enlightening reports.
[Read more…]

Marketing Trends for 2023: Three Big Ones to Know

July 18, 2023 by Tom Pick

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus.

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report.
[Read more…]

Six Fascinating Findings About Influencer Marketing in 2023

May 23, 2023 by Tom Pick

Influencer marketing has rapidly grown into a massive industry since its fitful beginnings in 2009. Spending on influencer marketing has skyrocketed nearly 500% in just six years since this post on the keys to make it in B2B influencer marketing.

Among the reasons why are that consumers are 50% more likely to trust influencer recommendations than brand-produced content. 60% of marketers acknowledge that influencer-created content drives more engagement than branded social media posts. And the ROI of influencer marketing is an eye-popping 11X greater than banner ads.

Consequently, investors poured more than $1.3 billion into the creator economy in 2021, and that commitment continues to grow.