Guest post by Tony Ademi.
Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies. A range of technologies and experience considerations underlie conversion rate optimization (CRO), including psychology, programming, and graphic design.
What matters most is that you design your landing pages or online shop in ways that make it easy and encourage your customers to make purchases or complete other calls to action (CTAs).
This post details the role of user experience (UX) design in optimizing conversion rates.