Guest post by Tony Ademi.
Pretty much everyone involved in digital marketing knows that bots account for a lot of Internet traffic. But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data.
What type of bots should be avoided, and which ones are best to allow? Here’s a deep dive into how to identify and get control over bot traffic on your website and in your traffic analytics.