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Understanding Google Analytics Bot and Spider Filtering

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Guest post by Tony Ademi.

Pretty much everyone involved in digital marketing knows that bots account for a lot of Internet traffic. But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data.

How to exclude bot traffic in Google AnalyticsThere are lots of spam bots we may not even know are affecting our analytics data. However, there are also good bots; that is, bots we would prefer visit our website.

What type of bots should be avoided, and which ones are best to allow? Here’s a deep dive into how to identify and get control over bot traffic on your website and in your traffic analytics.
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The Role of UX in Conversion Rate Optimization

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Guest post by Tony Ademi.

Conversion rates depend on several factors, and brand image and sales depend on multiple elements, from technical to marketing strategies. A range of technologies and experience considerations underlie conversion rate optimization (CRO), including psychology, programming, and graphic design.

The Role of UX in Conversion Rate Optimization

Image credit: Firmbee on Pixabay

What matters most is that you design your landing pages or online shop in ways that make it easy and encourage your customers to make purchases or complete other calls to action (CTAs).

This post details the role of user experience (UX) design in optimizing conversion rates.
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Synthetic Identity Fraud: Prevention & Detection Tips

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Guest post by Tony Ademi.

Synthetic identity fraud occurs when one individual impersonates someone else online using fake ID credentials. It’s a common type of financial crime and is becoming even worse as digital transactions increase.

How to detect and prevent synthetic identity fraud

Image credit: stevepb on Pixabay

One of the most common methods for developing a synthetic identity scheme starts with a Social Security Number (SSN). Once an SSN is stolen and falls into the wrong hands, it’s associated with fictitious information to create a fake ID. Identity fraud activities can vary widely, from creating credit profiles to human trafficking.

If you’re a victim of synthetic identity fraud, recovering your good name can be tedious, frustrating, and time-consuming. This post outlines seven strategies you can use to avoid identity fraud.
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