Editor’s note: The original version of this post was published in February 2010—back when Google Knol was still a thing. The content below has been thoroughly revised to reflect the current environment.
Many social media experts believe a blog should be the core of a content marketing strategy, as the key vehicle for sharing thought leadership content which can then be promoted using Twitter, social networking and other tools. No question, there are many compelling reasons why blogs are important for business.
But what if you simply don’t have the time or resources to commit to maintaining a blog with regular posts, or at least you’re not ready to make the commitment yet? Here are six other ways to share your thought leadership content without committing to the demands of regular blog posting.
Create an area for articles on your website. This allows you to write and post articles as time permits, rather than committing to a regular once, twice, or more per week posting schedule. This also allows you to write fewer but more in-depth articles less suited to the blogging format.