Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful.
Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.
What all entrepreneurs have in common is passion: they are intimately familiar with a problem, they have an idea for how to solve it, and that idea drives them to create something.
They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences. Which is fine. All of that can come later.