Guest post by Mathew Jade.

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing, it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion.

Search engine optimization (SEO) is at the core of digital marketing success. SEO is a vital early-market strategy for new ventures and startups, as it produces cost-effective, long-lasting results. Creating high-value search-optimized content also helps established companies build their online presence and brand credibility.

Here are six elements that define the scope of SEO and digital marketing benefits and key practices.
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