When you think of hot software startups, it’s probably technologies like artificial intelligence, blockchain, and virtual reality that come to mind. You probably don’t think about…direct mail. But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision.
Though direct mail has been around since the days of the Sears catalog and the Pony Express, it remains a popular and profitable marketing channel for many types of businesses. It’s flexible, allows precise targeting, and is one of the least costly marketing tactics other than email.
But while direct mail is effective, it’s often not efficient. In many organizations, the process of managing creative design, mailing lists, production, and logistics still involves a series of costly, error-prone manual processes.
Michael McCarthy wondered why direct mail couldn’t be produced with the efficiency of email marketing automation tools. So he did something about it. Here’s his story.
Inkit is an online automated direct mail software platform that enables enterprises to connect with their customers offline in a highly automated yet humanized, one-to-one fashion.