Guest post by Mitt Ray.
There are lots of helpful articles sharing digital marketing tips online. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics.
This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Try these to surprise and engage your audience.
Five little-used digital marketing techniques for your business
1. Publish original studies.
Creating content is an essential part of any marketing strategy. It helps people discover your brand through search engines and social media. There are many types of content you can create, but nothing beats original studies. When you create informative, actionable content based on your original research, it can generate a lot of attention.