Guest post by Shane Barker.
Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it.
And though LinkedIn and Twitter remain the top platforms, as Articulate Marketing notes, “Instagram is on the rise. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).”
For brands, social media marketing is clearly critical. But, on the off chance you need more evidence…
Buffer surveyed 1700 marketers from varied niches. 90% of respondents said that social media marketing is “very important” to “somewhat important” to their overall marketing plans.