Guest post by Shane Barker.
Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.
That’s where hashtag tracking comes in. Hashtags can help you spread the word about your brand beyond your audience regardless of the type of content you create. It’s also possible to track them, and doing so can help you find out how well your campaign has performed.
Here are three essential things to know about creating, using, and monitoring hashtags in social media marketing campaigns.